Craig Cook’s Natural Butcher has been a staple in the Australian butchery scene for over a decade, known for its quality products and exceptional service. With 11 locations across the country and 162 dedicated staff, Craig Cook’s Natural Butcher continues to thrive, thanks in part to its long-standing partnership with Wedderburn. For over 25 years, Craig has relied on Wedderburn’s innovative solutions to streamline operations and improve efficiency across his stores.
Wedderburn’s Innovative Solutions
Craig found his solution with Wedderburn, equipping his flagship store with advanced technology to streamline operations and improve efficiency:
- DIGI SM5500X Scales: These scales are used in the butchery section to weigh and label everything from fresh meats to pre-packed meals and marinated products. They provide precise measurements and clear, compliant labels for every item.
- ATRIA POS System: In the hot food section, the ATRIA POS system makes transactions fast and easy, improving the customer experience.
- Multi-Store Management: The ATRIA system also gives Craig the ability to manage pricing across all 11 stores in real-time from any device, saving time and ensuring consistency in every location.
- Custom Labels: Wedderburn worked with Craig to create custom labels for his pre-packed meals and marinated products, ensuring they meet compliance standards while reinforcing his brand’s identity.
For over 25 years, Craig Cook’s Natural Butcher has partnered with Wedderburn, utilising advanced technology across 11 locations. The DIGI SM5500X scales and ATRIA POS systems streamline operations in both the butchery and hot food sections, while ATRIA’s multi-store functionality allows real-time price management from a central location. Wedderburn’s custom labels enhance Craig’s brand identity and ensure compliance for pre-packed meals and marinated products. Additionally, the Fly Wheel Manual Slicer adds a decorative and nostalgic touch to the flagship store, blending tradition with innovation.
One of the most unique features of this new store is the Fly Wheel Manual Slicer, a stunning piece of equipment that isn’t just functional—it’s a work of art. Although not in regular use, this elegant slicer serves as a decorative piece, adding to the visual charm of the store and giving customers a glimpse into the rich tradition of butchery. It’s a nod to craftsmanship, both in terms of the products Craig offers and the tools of the trade.
Craig Cook’s Natural Butcher shows how the right technology can make business easier and help it grow. Over 25 years of partnership with Wedderburn, Craig has expanded to 11 stores, using DIGI SM5500X scales and ATRIA POS systems to keep operations smooth and efficient. With real-time control and custom labels, Craig’s business stays consistent and strong. As his butcheries continue to grow, Wedderburn will keep supporting his success with innovative solutions.
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